Get in the zone
autozone
Team
GCD - Brett Terblanche
AD - Adam Selcke // Mason Galecki // Ely German // Emily Duong
CW - Jody Bufkin // Ivana Gatica // Laura Rivero
Advertising for AutoZone isn’t just about retail. It’s about immersing yourself in DIY/gearhead culture. From influencer partnerships to product launches and getting their social feed a few extra ponies, we made sure everyone from novices to experts felt seen and understood by the brand.
product highlights
With Valvoline Restore & Protect hitting shelves across the country, it was our job to make an ad as pretty as your engine once it’s through.
K&N air filters suck so your engine performance doesn’t. We created an interactive video on streaming platforms to show how the new product channels all for elements to ensure you stay in yours.
influencer partnership
This James Deane might be a rebel, but he has a cause. Formula Drag Racing. We worked with him and his team to get fans hyped throughout the season while showing off some AutoZone products along the way.
Organic social
You’re definitely NOT a tool. I’ve never heard someone say that about you. But if you were a tool, this is what it might look like. Take a look at that and more of the content shot by the team and me along with some touched-up UGC.
