Welcome to the wayborhood
Wayfair
Team
GCD - Michelle Underwood
CW - Jonica Lister
AD - Beth Hughes // Emily Duong
Design - Hayley Jungman // Korey Adams
Production - Jason Georgen // Megan Swartzlander
Imagine a place where your decor and your style blend together effortlessly –
a place where neighbors celebrate your victories and your Victorian vanities.
Thanks to Wayfair, it’s real and it exists miles away from the nearest HOA.
radio
Don’t worry if you didn’t make it to the Wayborhood Bookclub meeting this week. Our narrator Tituss is happy to walk you through the first chapter of Wayfair’s new brand identity.
social
Anyway, here’s all 50+ Meta assets we made to bring the Wayborhood to socials. Just kidding, I wouldn’t do that to you. Instead, check out some of our favorites.
brand act
On what I’m legally obligated to call Hollywood’s Biggest Night, we rolled out the purple carpet for our followers. By tagging themselves or a friend under the 27 different styles to choose from they had a chance to win $500 on Wayfair.
