travel on
Citi / aadvantage
Team
GCD - Michelle Underwood
CD - Wes Jones // Dave Busch
AD - Leslie John // Miles Mark
CW - Dan Shearer
Production - Sarajane Gallagher // Megan Swartzlander
Citibank and American Airlines have one of the most storied co-brand travel cards running. And with many quarterly bonus offers, print media placements, radio, out-of-home, campaign refreshes, and card launches there wasn’t much time for the team to cool our jets. But there were also a lot of great opportunities to show why Citi/AA keeps air travel fly.
get global
The launch of the new Citi / AAdvantage Globe card was a big deal, being the first addition to their travel portfolio in several years and designed for travelers with the spending power to live a little larger at any latitude. So, we told them to Get Global.
The path to the globe is in their pocket. And every time they tap their card they get to see it roll out in front of them.
Below the line
Not everything can be as flashy as a card launch, but that doesn’t mean it can’t pack a punch. Here’s a taste of what we worked on day-to-day.
