70% of young people leave subtitles on all the time, but a lot of them feel like where they are and how they look make them a distraction. By integrating them with the content, both foreign and local, Netflix is turning subtitles from something extra, to that extra something which brings stories to life.
(Lupin / GFX by Robert Falk)
WE STAY ON TOP OF IT,
SO YOU CAN GET INTO IT.
Take a look at how our words come to life, breathe new meaning, and highlight more tension in subtitled stories than on any other streaming platform.
GFX by Robert Falk
THE WORLD PORTAL
Pick a country that’s cool, or let the algorithm do it. Whatever’s chosen, viewers get exclusively non-native language media which aligns to their set content preferences.
NETFLIX FOREIGN FILM FEST (NF3)
By giving some world classics a fresh subtitle treatment we can reinvigorate them while also exposing people to the best and brightest creators and content the non-English world has to offer on a global platform.
TURN SUBS INTO W’S
By spending enough time in the “World Portal,” users give themselves a chance to win VIP passes to the festival. Along with meet-and-greets and one-of-a-kind swag, they include exclusive access to sneak previews of upcoming movies and shows featuring their favorite actors and directors.
SHOW 2 GO
Netflix can get you their By partnering with American Airlines and Eurorail, which boast the most international trips in their class, the travelers plunge into the language of their destination. its immersive experience to viewers as they travel into the unknown
GET SUBS ON SOCIAL
Visit Netflix’s social media to download from a selection of subtitling options only available through us to level up your own content when your audience has to watch it with the sound off.
Art Direction by Rachel Bourgeois